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Neilsen

Neilsen

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**Neilsen**

What is Neilsen?

Nielsen is a global measurement and data analytics company that provides insights into what consumers watch and buy. It's commonly used to measure television audiences, digital audiences, consumer behavior, and market trends. Nielsen ratings are a standard benchmark for media companies, advertisers, and content creators to understand audience size and demographics, helping them make informed decisions about programming, advertising spend, and content distribution.

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