What is Multi-Site Manager?

Multi-Site Manager (MSM) is a feature, primarily associated with Content Management Systems (CMS) like Adobe Experience Manager (AEM), that enables organizations to efficiently manage multiple websites or microsites from a single platform. It allows for the creation and maintenance of consistent branding and content across different sites, while also providing the flexibility to tailor content for specific audiences or regions. MSM typically involves establishing relationships between source (master) sites and live (derived) sites, facilitating content inheritance and updates across the entire network of websites. This simplifies content governance, reduces redundancy, and ensures a unified brand experience.