MRM can refer to multiple things. Without more context, it's difficult to be precise. However, common meanings include: * **Marketing Resource Management (MRM):** This is a set of processes and tools used to manage marketing assets, campaigns, and resources. MRM software helps organizations plan, budget, create, distribute, and analyze their marketing efforts. It ensures brand consistency, improves efficiency, and optimizes marketing spend. * **Multiple Reaction Monitoring (MRM):** In analytical chemistry, particularly mass spectrometry, MRM is a technique used to selectively detect and quantify specific molecules in a complex sample. It involves selecting a precursor ion, fragmenting it, and then monitoring for a specific product ion. This is used for accurate and sensitive quantification. If neither of these definitions are the one you're looking for, provide more context.
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