# Companies using Mintel

2,487 companies in our data use Mintel, and 397 of them name it in job posts they wrote. From October 2025 to August 2026, 296 job posts named it.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Mintel in the most job posts?

Among the companies with the most job posts naming Mintel are Tyson Foods (50), VaynerMedia (42) and KeHE Distributors (37).

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Tyson Foods](https://sumble.com/orgs/tyson-foods-incorporated) | 50 | 2 | "You will synthesize multiple data sources (e.g., Nielsen, Circana/IRI, Luminate, 84.51°, Mintel, Datassential, and others) to analyze and interpret the business, reporting into the Director of Innovation…" (Senior Manager Business Intelligence - Innovation, Oct 24, 2026) |
| [VaynerMedia](https://sumble.com/orgs/vaynermedia) | 42 | 4 | "Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests." (senior relevance strategist, Aug 26, 2026) |
| [KeHE Distributors](https://sumble.com/orgs/kehe-distributors) | 37 | 1 | "Proven record of fact-based decision making using with SPINS, Circang, CSIA, ShopperSights, Mintel software, and other syndicated purchased data." (Category Insights Analyst - Fresh, Jan 16, 2026) |
| [Edelman Intelligence](https://sumble.com/orgs/edelman-dxi) | 31 | 1 | "Trends analysis: eMarketer, Mintel, Google Trends, WARC, other" (Senior Insights Manager (Media and Research) (6 Month FTC), Jun 13, 2026) |
| [VaynerX](https://sumble.com/orgs/vaynerx) | 29 | 0 | "Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests." (senior relevance strategist, Aug 27, 2026) |

## Is hiring for Mintel growing?

Job posts mentioning Mintel went from 0.17 to 0.15 in every 10,000 job posts, comparing March to May with June to August 2026. These are small numbers of job posts, so a few companies can move them.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 13 | 1,413,673 | 0.09 |
| Nov 2025 | 28 | 1,822,119 | 0.15 |
| Dec 2025 | 24 | 1,236,103 | 0.19 |
| Jan 2026 | 28 | 1,828,002 | 0.15 |
| Feb 2026 | 26 | 1,856,647 | 0.14 |
| Mar 2026 | 26 | 1,850,711 | 0.14 |
| Apr 2026 | 32 | 1,728,886 | 0.19 |
| May 2026 | 36 | 1,821,509 | 0.20 |
| Jun 2026 | 28 | 1,909,496 | 0.15 |
| Jul 2026 | 28 | 1,815,180 | 0.15 |
| Aug 2026 | 27 | 1,835,698 | 0.15 |

## How many companies named Mintel in a job post for the first time in recent months?

In the three months to August 2026, 22 companies posted about Mintel for the first time. From March to May, 24 did. The 22 from June to August are 5.5% of all 397 companies whose job posts name it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 24 |
| June to August 2026 | 22 |
| October 2025 to August 2026 | 77 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Mintel?

Employees' profiles account for 84% of the companies here. 397 companies name Mintel in job posts they wrote. 144 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Mintel | 397 | 16% |
| Employees' profiles list Mintel | 2,090 | 84% |

## What size are the companies that use Mintel?

By size, the biggest group of Mintel users is companies with 50 to 999 employees, at 40%. 574 of its companies have more than 5,000 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 17% | 22% |
| 50 to 999 | 40% | 38% |
| 1,000 to 5,000 | 20% | 17% |
| Over 5,000 | 23% | 23% |

## Where are Mintel companies based?

More than half of Mintel companies are in the United States (56%). Germany is less common than usual, at 2.1% against 4.4% on the typical tech page.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 1,340 | 56% | 43% |
| United Kingdom | 318 | 13% | 6.4% |
| Brazil | 111 | 4.6% | 2.8% |
| France | 102 | 4.3% | 4.6% |
| Germany | 51 | 2.1% | 4.4% |
| Canada | 46 | 1.9% | 3.6% |

## Which teams work with Mintel?

Mintel work is spread across teams. Marketing leads, at 14 companies.

| Team | Companies |
|---|---:|
| Marketing | 14 |
| Strategy | 10 |
| Global insights | 8 |
| Insights | 8 |
| Consumer insights | 5 |
| Data science | 5 |

## Which roles mention Mintel most?

Marketing and Strategy roles are tied as the most common, each in 9.5% of the job posts naming Mintel. The top four roles cover 34% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Marketing | 9.5% | 28 | 8 | 9 |
| Strategy | 9.5% | 28 | 9 | 11 |
| Data Analyst | 8.4% | 25 | 10 | 5 |
| Procurement | 6.8% | 20 | 6 | 3 |
| Market Research | 5.4% | 16 | 5 | 5 |
| Brand Marketing | 4.4% | 13 | 3 | 3 |

## Which companies started naming Mintel in job posts recently?

Between April and August 2026, 35 companies with 50 or more employees first named Mintel in a job post, 11 of them with more than 5,000 employees. WPP Media and CEVA SANTE ANIMALE lead the new enterprise companies, with 4 job posts each from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [Influential](https://sumble.com/orgs/influential) | 4 |
| Commercial | [Cereal Partners Worldwide (Nestlé & General Mills)](https://sumble.com/orgs/cereal-partners-worldwide) | 2 |
| Commercial | [BODYARMOR Sports Nutrition](https://sumble.com/orgs/bodyarmor) | 2 |
| Commercial | [Momentum Worldwide](https://sumble.com/orgs/momentum-worldwide) | 1 |
| Commercial | [Basis](https://sumble.com/orgs/basis-technologies) | 1 |
| Mid-market | [OLIVER \| The Brandtech Group](https://sumble.com/orgs/oliver) | 2 |
| Mid-market | [Superdrug](https://sumble.com/orgs/superdrug) | 1 |
| Mid-market | [Dart Container](https://sumble.com/orgs/dart-container) | 1 |
| Mid-market | [Pilgrim's Europe](https://sumble.com/orgs/pilgrimsuk) | 1 |
| Mid-market | [Takasago International Corporation](https://sumble.com/orgs/takasago-international) | 1 |
| Enterprise | [WPP Media](https://sumble.com/orgs/wpp-media) | 4 |
| Enterprise | [CEVA SANTE ANIMALE](https://sumble.com/orgs/ceva-sante-animale) | 4 |
| Enterprise | [Omnicom Media](https://sumble.com/orgs/omnicom-media-group) | 2 |
| Enterprise | [Sodexo](https://sumble.com/orgs/sodexo) | 1 |
| Enterprise | [T-Mobile](https://sumble.com/orgs/t-mobile) | 1 |

Companies that named Mintel in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Mintel companies use?

The tool most tied to Mintel is WARC. 14% of Mintel companies use it, 136 times the usual rate for their size. Euromonitor is 82 times as common as usual, at 31%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| WARC | 43 | 14% | 0.1% | 136 times |
| Euromonitor | 98 | 31% | 0.38% | 82 times |
| Vivvix | 21 | 6.7% | 0.09% | 75 times |
| Simmons | 27 | 8.6% | 0.12% | 74 times |
| MRI-Simmons | 44 | 14% | 0.2% | 72 times |
| GWI | 68 | 22% | 0.34% | 63 times |
| Sysomos | 19 | 6.1% | 0.1% | 61 times |
| SPINS | 29 | 9.3% | 0.16% | 59 times |

Shares are out of the 313 companies whose job posts name Mintel, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.