Meta/Facebook/Instagram

Google Ads competes directly with Meta (Facebook/Instagram) for advertising revenue and market share. Both platforms allow businesses to create and display ads to reach target audiences.

LinkedIn competes with Meta, particularly Facebook, for users' time and attention, especially among professionals. Both platforms allow advertising, professional networking, and content sharing.

TikTok is a direct competitor for user engagement and advertising revenue. It offers a similar content consumption and creation experience, particularly with short-form video, drawing users and advertisers away from Meta's platforms.

Google Analytics is a web analytics service that tracks and reports website traffic. It is complementary to Meta as it helps businesses measure the effectiveness of their marketing campaigns, including those run on Facebook and Instagram, by tracking website traffic and conversions originating from those platforms. While Meta offers its own analytics, Google Analytics provides broader cross-platform tracking.