media planning
**media planning**
What is media planning?
Media planning is the process of strategically selecting and using media channels to deliver a brand's message to its target audience. It involves determining the best combination of media platforms (e.g., television, radio, print, digital, social media) to maximize reach, frequency, and impact, while staying within budget. Media planners analyze audience demographics, media consumption habits, and market trends to create effective advertising campaigns.
Which job functions commonly mention media planning?
Which organizations are mentioning media planning?
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