Maxymiser
What is Maxymiser?
Maxymiser, now part of Oracle, is a cloud-based testing and personalization platform that enables marketers to optimize customer experiences across websites and mobile applications. It provides A/B testing, multivariate testing, and personalization capabilities, allowing users to test different versions of content, layouts, and offers to determine which variations perform best and drive desired outcomes like increased conversions, engagement, and revenue. Maxymiser helps businesses deliver tailored experiences to different audience segments based on their behavior, preferences, and context.
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