Tech Insights

Marriott CI/TY

Last updated May 17, 2025, generated by Sumble

What is Marriott CI/TY?

CI/TY refers to Marriott's Customer Intelligence/Technology platform. It's a data analytics platform used to personalize guest experiences, optimize marketing campaigns, and improve operational efficiency. CI/TY allows Marriott to collect, analyze, and act upon guest data across various touchpoints, such as bookings, stays, and engagement with Marriott's digital channels. This enables targeted promotions, enhanced customer service, and data-driven decision-making.

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What other technologies are related to Marriott CI/TY?

Marriott CI/TY Competitor Technologies

Starwood ISAC

Starwood ISAC is a similar system to Marriott CI/TY, as it likely served a similar function within the Starwood hotel group prior to its acquisition by Marriott. Thus, it's a direct competitor in the historical context and potentially in terms of functionalities.

mentioned alongside Marriott CI/TY in 100% (70) of relevant job posts

Delphi FDC

Delphi FDC is a sales and catering system that competes with Marriott's CI/TY system in managing events and group bookings.

mentioned alongside Marriott CI/TY in 2% (71) of relevant job posts

Marriott CI/TY Complementary Technologies

Microsoft Office

Microsoft Office (including Word, Excel, PowerPoint, etc.) provides tools used for various tasks related to hotel management and operations, such as reporting, presentations, and communication, making it complementary to Marriott CI/TY.

mentioned alongside Marriott CI/TY in 0% (214) of relevant job posts

Microsoft Word

Microsoft Word is used for creating documents, reports, and correspondence related to hotel operations managed by Marriott CI/TY, complementing its functions.

mentioned alongside Marriott CI/TY in 0% (55) of relevant job posts

Microsoft Excel

Microsoft Excel can be used to analyze data exported from Marriott CI/TY, creating reports, and performing other data-related tasks. Therefore, it complements CI/TY's functionality.

mentioned alongside Marriott CI/TY in 0% (56) of relevant job posts