CI/TY refers to Marriott's Customer Intelligence/Technology platform. It's a data analytics platform used to personalize guest experiences, optimize marketing campaigns, and improve operational efficiency. CI/TY allows Marriott to collect, analyze, and act upon guest data across various touchpoints, such as bookings, stays, and engagement with Marriott's digital channels. This enables targeted promotions, enhanced customer service, and data-driven decision-making.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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