A marketplace, in the context of technology, refers to a platform that connects buyers and sellers of goods or services. These platforms can be online or physical spaces and are designed to facilitate transactions, often with the marketplace provider taking a commission or fee. Common examples include e-commerce marketplaces like Amazon and Etsy, app stores like Google Play and the Apple App Store, and service marketplaces like Uber and TaskRabbit.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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