What is Marketing de Contenidos?

Marketing de Contenidos (Content Marketing) is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It's used to build brand awareness, increase website traffic, generate leads, and establish authority in a particular industry. Common forms of content include blog posts, articles, ebooks, videos, infographics, podcasts, and social media updates.