Market research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. It's used to understand consumer behavior, market trends, and the competitive landscape. Businesses use market research to inform business decisions, such as new product development, marketing campaigns, and pricing strategies.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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