What is Logo Design?

Logo design is the process of creating a visual symbol that represents a brand, company, product, or organization. Logos are used to identify and differentiate a business in the marketplace, build brand recognition, and convey the core values and identity of the entity they represent. Effective logo design involves understanding the brand's target audience, values, and mission, and translating that into a memorable and visually appealing design that can be used across various platforms and mediums.