Tech Insights

Local SEO

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What is Local SEO?

Local SEO (Search Engine Optimization) is a strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Common tasks include optimizing your Google Business Profile, building local citations (mentions of your business name, address, and phone number on other websites), and getting online reviews.

What other technologies are related to Local SEO?

Local SEO Complementary Technologies

Technical SEO ensures a website is crawlable and indexable, which is crucial for Local SEO to ensure local businesses can be found online.
mentioned alongside Local SEO in 16% (125) of relevant job posts
On-page optimization involves optimizing content and HTML source code, which directly affects a website's ranking in local search results. This includes optimizing titles, meta descriptions, headers, and content for local keywords.
mentioned alongside Local SEO in 18% (63) of relevant job posts
Link building, particularly earning local citations and backlinks from reputable local websites, significantly improves local search rankings.
mentioned alongside Local SEO in 9% (97) of relevant job posts

Which organizations are mentioning Local SEO?

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