Little Red Book
Last updated
, generated by Sumble
Explore more → **Little Red Book**
What is Little Red Book?
Little Red Book (Xiaohongshu) is a Chinese social media and e-commerce platform. It's primarily used by users to share product reviews, lifestyle content, and shopping experiences. Users post photos and videos, often featuring fashion, beauty, travel, food, and other consumer goods. It combines social networking with online shopping, allowing users to discover and purchase products directly within the app.
What other technologies are related to Little Red Book?
Little Red Book Competitor Technologies
WeChat
WeChat offers social networking and e-commerce capabilities, thus competing for user attention and advertising revenue in the Chinese market.
Weibo
Weibo is a microblogging platform in China, thus a direct competitor with its social networking features.
Douyin
Douyin (TikTok's Chinese version) focuses on short-form video content, thus competing for user time and attention.
TikTok
TikTok, similar to Douyin, competes for user time and attention with short-form video content, although its primary market is outside of China.
Instagram
Instagram, with its emphasis on visual content and social networking, competes for user attention and engagement in markets outside of China.
Facebook
Facebook, while less relevant in China, is a global social networking platform that competes for users' social media time.
Number of organizations that mention technology
ⓘ Tap on a tech to explore matching organizations
Which job functions commonly mention Little Red Book?
Social Media Manager
0.1% of all Social Media Manager jobs mention Little Red Book
View 79
jobs on Sumble
Digital Marketing
115 Digital Marketing jobs mention Little Red Book
View 115
jobs on Sumble
Marketing
201 Marketing jobs mention Little Red Book
View 201
jobs on Sumble
Communications
17 Communications jobs mention Little Red Book
View 17
jobs on Sumble
Account Executive
10 Account Executive jobs mention Little Red Book
View 10
jobs on Sumble
Summary powered by 
Sumble
Sumble Find the right accounts, contact, message, and time to sell
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
Use Sumble to: