Krux
**Krux**
What is Krux?
Krux (now Salesforce DMP) was a data management platform (DMP) that helped businesses collect, analyze, and activate audience data to personalize marketing campaigns and improve advertising effectiveness. It enabled marketers to build unified customer profiles from various sources (website, mobile, offline) and use these profiles for targeted advertising, personalization, and content optimization across channels. Krux was acquired by Salesforce and is now integrated into the Salesforce Marketing Cloud as Salesforce DMP.
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Krux Competitor Technologies
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Sumble Find the right accounts, contact, message, and time to sell
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