Tech Insights

Keyword Planner

Last updated May 16, 2025, generated by Sumble

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What is Keyword Planner?

Google Keyword Planner is a free tool within Google Ads that helps users research keywords for search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. It's commonly used to discover new keywords, analyze keyword competition, estimate search volume, and determine the cost of bidding on those keywords. Users can also use it to plan their advertising strategies and estimate the potential reach and performance of their campaigns.

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What other technologies are related to Keyword Planner?

Keyword Planner Competitor Technologies

SEMrush offers keyword research and SEO analysis tools that compete directly with Google Keyword Planner.

mentioned alongside Keyword Planner in 1% (698) of relevant job posts

Ahrefs is a direct competitor, offering similar keyword research and SEO analysis features.

mentioned alongside Keyword Planner in 1% (360) of relevant job posts

Moz offers SEO tools including keyword research, ranking tracking, and site auditing, competing with Google Keyword Planner.

mentioned alongside Keyword Planner in 1% (245) of relevant job posts

Ahrefs is a direct competitor, offering similar keyword research and SEO analysis features.

mentioned alongside Keyword Planner in 4% (53) of relevant job posts

Bing Ads is a search engine advertising platform that offers keyword research tools similar to Google Keyword Planner, but for the Bing network.

mentioned alongside Keyword Planner in 1% (74) of relevant job posts

Keyword Planner Complementary Technologies

Google Search Console provides data on organic search performance, which complements keyword research and helps refine targeting.

mentioned alongside Keyword Planner in 2% (283) of relevant job posts

Google Trends provides insights into trending search terms, which can inform keyword research strategies.

mentioned alongside Keyword Planner in 3% (116) of relevant job posts

Google Search Console

Duplicate entry, Google Search Console provides data on organic search performance, which complements keyword research and helps refine targeting.

mentioned alongside Keyword Planner in 1% (363) of relevant job posts

Which job functions mention Keyword Planner?

Job function

Jobs mentioning Keyword Planner

Orgs mentioning Keyword Planner

Marketing

0% (1.1k) job posts

87 organizations

Digital Marketing

0% (916) job posts

414 organizations

Content Creator

0% (49) job posts

29 organizations

Marketing Operations

0% (33) job posts

1 organizations

Marketing Analyst

0% (32) job posts

21 organizations

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Which organizations are mentioning Keyword Planner?

Organization

Industry

Matching Teams

Matching People

Professional Services

EssenceMediacom

Professional Services

Publicis Groupe

Professional Services

Professional Services

Scientific and Technical Services

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