ITMS typically refers to 'iOS iTunes Manifest Service'. It's a protocol used by Apple's iOS devices to install applications over the air (OTA) from a web server, bypassing the App Store. This is often used for enterprise app distribution, beta testing, or distributing custom apps internally. An ITMS link points to a manifest file (a plist file) that describes the app's metadata, including its location, bundle identifier, and version number, allowing the device to download and install the application.
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