IRI/Nielsen
**IRI/Nielsen**
What is IRI/Nielsen?
IRI and Nielsen are both leading market research companies that provide data and insights related to consumer packaged goods (CPG) and retail industries. They track sales, market share, pricing, promotion, and consumer behavior using point-of-sale data from retailers and household panel data. This data is used by manufacturers and retailers to optimize their product portfolios, marketing campaigns, and supply chain decisions. While they are competitors, both companies provide similar services and data.
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