Interplay
What is Interplay?
Avid Interplay Production is an asset management and workflow automation system designed for media production environments, particularly in broadcast and post-production. It facilitates collaborative workflows by centralizing media assets, metadata, and project information, enabling teams to share, track, and manage content throughout the production lifecycle. It is commonly used for video editing, news production, sports production, and other media workflows where efficiency and collaboration are critical.
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