What is Instagram Insights?

Instagram Insights is a built-in analytics tool available to Instagram business and creator accounts. It provides data and metrics about your followers and posts, allowing you to understand your audience demographics, track the performance of your content, and optimize your strategy for engagement and growth. Common uses include analyzing follower demographics (age, gender, location), understanding when your followers are most active, tracking reach and impressions of posts, and evaluating the performance of different types of content (e.g., photos, videos, stories, reels).