InfoObjects are a core component of SAP Business Warehouse (BW), and subsequently SAP BW/4HANA. They are used to model data and represent business entities or characteristics like customer, product, or region. They serve as building blocks for creating data models, reports, and analyses. InfoObjects are essentially metadata objects that define the structure and properties of data, including data type, length, and master data relationships. They are classified into characteristics (qualitative attributes) and key figures (quantitative measures).
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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