What is IBM MDM?

IBM Master Data Management (MDM) is a technology and set of disciplines focused on creating and maintaining a consistent, accurate, and reliable single view of master data entities across an organization. These entities typically include customers, products, locations, and accounts. IBM MDM solutions help organizations improve data quality, enhance decision-making, streamline business processes, and comply with regulations by providing a trusted source of master data. It's commonly used for customer relationship management, supply chain optimization, risk management, and data governance.