Headless commerce refers to an e-commerce architecture where the front-end presentation layer (the 'head') is decoupled from the back-end commerce engine. This allows businesses to deliver commerce experiences through any touchpoint or device, such as websites, mobile apps, IoT devices, or voice assistants, without being restricted by the platform's limitations. It's commonly used to create highly customized and flexible shopping experiences, improve site performance, and enable omnichannel commerce.
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