# Companies using GWI

We found 1,047 companies that use GWI. 664 of them name it in their own job posts, and the rest through employees' public profiles. Its share of job posts held steady in the three months to August 2026; 920 job posts named it from October 2025 to August 2026. It comes up most in Strategy job posts.

Data as of November 9, 2026. Source: Sumble.

## Which companies name GWI in the most job posts?

Publicis Groupe and Zenith have the most job posts naming GWI, with 264 and 259. All five companies are in Professional Services.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [Publicis Groupe](https://sumble.com/orgs/publicis-groupe) | 264 | 24 | "Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment,…" (Audience & Strategy Manager, Oct 23, 2026) |
| [Zenith](https://sumble.com/orgs/zenithoptimedia) | 259 | 8 | "Preferable Computer Skills/Software Knowledge: Microsoft Suite, Flowchart Software (MediaTools/Guideline) Nielsen Suite (R/F and Optimization Software), GWI, Kantar, comScore, Prisma, Mbox, MRI/GfK" (planner, strategy, Oct 24, 2026) |
| [Interactive Avenues](https://sumble.com/orgs/interactive-avenues) | 116 | 1 | "Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms" (Senior Planning Manager, Nov 2, 2026) |
| [GroupM](https://sumble.com/orgs/groupm) | 99 | 0 | "Conduct audience research to determine and support planning recommendations, They should be comfortable working with GWI and Comscore." (media planning manager, Aug 6, 2025) |
| [EssenceMediacom](https://sumble.com/orgs/essencemediacom) | 96 | 7 | "Conduct audience research to determine and support planning recommendations, They should be comfortable working with GWI and Comscore." (media planning manager, Aug 27, 2025) |

## Is hiring for GWI growing?

Demand for GWI is steady: 0.53 in every 10,000 job posts from June to August 2026, close to the 0.52 of March to May. Its busiest month was April 2026, at 0.63.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 46 | 1,413,673 | 0.33 |
| Nov 2025 | 99 | 1,822,119 | 0.54 |
| Dec 2025 | 34 | 1,236,103 | 0.28 |
| Jan 2026 | 76 | 1,828,002 | 0.42 |
| Feb 2026 | 86 | 1,856,647 | 0.46 |
| Mar 2026 | 88 | 1,850,711 | 0.48 |
| Apr 2026 | 109 | 1,728,886 | 0.63 |
| May 2026 | 85 | 1,821,509 | 0.47 |
| Jun 2026 | 92 | 1,909,496 | 0.48 |
| Jul 2026 | 100 | 1,815,180 | 0.55 |
| Aug 2026 | 105 | 1,835,698 | 0.57 |

## How many companies named GWI in a job post for the first time in recent months?

GWI showed up in job posts at 30 companies for the first time from June to August 2026, and 40 in the three months before. That brings the companies naming it for the first time since October 2025 to 111, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 40 |
| June to August 2026 | 30 |
| October 2025 to August 2026 | 111 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use GWI?

664 of the 1,047 companies name GWI in their own job posts. 118 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name GWI | 664 | 63% |
| Employees' profiles list GWI | 383 | 37% |

## What size are the companies that use GWI?

Companies with 50 to 999 employees are 1.3 times as common among GWI users as on the typical tech page. The second-largest group is companies with fewer than 50 employees, at 18%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 18% | 22% |
| 50 to 999 | 49.5% | 38% |
| 1,000 to 5,000 | 16% | 17% |
| Over 5,000 | 16% | 23% |

## Where are GWI companies based?

The United States has the most GWI companies (41%), but the United Kingdom stands out: 19% of them, against 6.4% on the typical tech page. Germany is less common than usual, at 2.9% against 4.4% on the typical tech page.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 410 | 41% | 43% |
| United Kingdom | 183 | 19% | 6.4% |
| India | 57 | 5.8% | 6.9% |
| France | 36 | 3.6% | 4.6% |
| Germany | 29 | 2.9% | 4.4% |
| Australia | 20 | 2% | 2.2% |

## Which teams work with GWI?

Strategy teams are by far the most common home for GWI, at 47 companies. Research & insights and media teams come next, at 22 and 15 companies.

| Team | Companies |
|---|---:|
| Strategy | 47 |
| Research & insights | 22 |
| Media | 15 |
| Analytics | 12 |
| Digital | 11 |
| Planning | 10 |

## Which roles mention GWI most?

GWI is showing up in more Strategy job posts: 54 from June to August 2026, up from 28 from March to May. Marketing is second, at 12%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Strategy | 15% | 137 | 28 | 54 |
| Marketing | 12% | 115 | 28 | 36 |
| Digital Marketing | 8.5% | 78 | 17 | 27 |
| Data Analyst | 7% | 64 | 21 | 17 |
| Brand Marketing | 5.2% | 48 | 20 | 12 |
| Researcher | 3.9% | 36 | 8 | 8 |

## Which companies started naming GWI in job posts recently?

47 companies with 50 or more employees picked up GWI in their job posts from April to August 2026. Alfa Laval has the most job posts of the new enterprise companies, 3 from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [Motorsport Network](https://sumble.com/orgs/motorsport-network) | 3 |
| Commercial | [Publicis Media Germany](https://sumble.com/orgs/publicis-media-germany) | 3 |
| Commercial | [drcom](https://sumble.com/orgs/drcom-group) | 3 |
| Commercial | [Zoo Media](https://sumble.com/orgs/zoo-media) | 2 |
| Commercial | [MADE BY GATHER](https://sumble.com/orgs/made-by-gather) | 2 |
| Mid-market | [Ather Energy](https://sumble.com/orgs/ather-energy) | 3 |
| Mid-market | [Aleph](https://sumble.com/orgs/aleph-holding) | 3 |
| Mid-market | [Interactive Brokers](https://sumble.com/orgs/interactive-brokers) | 2 |
| Mid-market | [New Zealand Trade and Enterprise](https://sumble.com/orgs/new-zealand-trade-and-enterprise) | 2 |
| Mid-market | [2K](https://sumble.com/orgs/2k-games) | 1 |
| Enterprise | [Alfa Laval](https://sumble.com/orgs/alfa-laval) | 3 |
| Enterprise | [Godrej Industries Group](https://sumble.com/orgs/godrej-group) | 1 |
| Enterprise | [Hexaware Technologies](https://sumble.com/orgs/hexaware-technologies) | 1 |
| Enterprise | [Netflix](https://sumble.com/orgs/netflix) | 1 |
| Enterprise | [IMG](https://sumble.com/orgs/img) | 1 |

Companies that named GWI in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do GWI companies use?

WARC, MRI-Simmons and Simmons show up far more often at GWI companies than at companies of the same size. Sysomos comes fourth, 141 times as common as usual, at 8.2%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| WARC | 62 | 11% | 0.06% | 202 times |
| MRI-Simmons | 94 | 17% | 0.12% | 147 times |
| Simmons | 54 | 9.9% | 0.07% | 146 times |
| Sysomos | 45 | 8.2% | 0.06% | 141 times |
| Pathmatics | 56 | 10% | 0.08% | 128 times |
| Statista | 91 | 17% | 0.13% | 123 times |
| Netbase | 105 | 19% | 0.16% | 120 times |
| Vivvix | 33 | 6% | 0.05% | 118 times |

Shares are out of the 548 companies whose job posts name GWI, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.