GPP
**GPP**
What is GPP?
GPP stands for Global Privacy Platform. It is a technical specification developed by the IAB Tech Lab to streamline the communication of privacy preferences across the digital advertising ecosystem. It allows websites and apps to signal which privacy regulations apply to a user (e.g., GDPR, CCPA) and to transmit the user's consent choices or privacy signals to ad tech vendors. This helps ensure compliance with various privacy laws and regulations, and allows users to manage their privacy preferences effectively across different platforms and services.
What other technologies are related to GPP?
GPP Competitor Technologies
GPP Complementary Technologies
Which job functions commonly mention GPP?
Which organizations are mentioning GPP?
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