Google Tag Manager is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Tags are small code snippets that are used to track user behavior, collect analytics data, and integrate with third-party marketing and advertising platforms. Google Tag Manager simplifies the process of adding, editing, and removing tags without needing to modify the website's code directly, making it easier for marketers and analysts to manage website tracking.
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