Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. It provides a user-friendly interface for managing and deploying marketing tags (snippets of code or tracking pixels) without modifying the website's code directly. This simplifies the process of adding, updating, and removing tags for analytics, conversion tracking, remarketing, and other marketing purposes. It streamlines tag deployment, improves site performance, and offers version control and debugging tools.
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