Google Tag Management
**Google Tag Management**
What is Google Tag Management?
Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. GTM provides a user-friendly web-based interface that enables marketers and webmasters to deploy and manage marketing and analytics tags (such as Google Analytics, Google Ads conversion tracking, Facebook Pixel, and various other third-party tracking tools) without modifying the website's code directly. This simplifies the process of adding, editing, and removing tags, reducing the reliance on developers and speeding up the implementation of marketing initiatives. It improves site performance by managing tags asynchronously.
Which job functions commonly mention Google Tag Management?
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