Google Tag
**Google Tag**
What is Google Tag?
Google Tag Manager (GTM) is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once a small snippet of GTM code has been added to a project, users can configure and deploy analytics and measurement tags from a web-based interface without needing to modify the project's code directly. This is commonly used to manage and deploy analytics tracking (e.g., Google Analytics), conversion tracking (e.g., Google Ads conversion tracking), remarketing tags, and other third-party marketing and analytics tools.
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