Google SEO (Search Engine Optimization) refers to the practice of optimizing a website to rank higher in Google's search engine results pages (SERPs). This involves various techniques, including keyword research, on-page optimization (e.g., optimizing content, title tags, and meta descriptions), off-page optimization (e.g., link building), technical SEO (e.g., improving site speed and mobile-friendliness), and monitoring website performance using tools like Google Search Console and Google Analytics. The goal is to increase organic (non-paid) traffic to a website from Google search.
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