Google paid search
**Google paid search**
What is Google paid search?
Google paid search, also known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising on Google, involves paying to have your website's ads appear on Google's search engine results pages (SERPs). Advertisers bid on keywords, and when users search for those keywords, relevant ads are displayed. Advertisers only pay when someone clicks on their ad, hence 'Pay-Per-Click'. It's commonly used to drive targeted traffic to a website, increase brand awareness, and generate leads or sales.
What other technologies are related to Google paid search?
Google paid search Complementary Technologies
Which job functions commonly mention Google paid search?
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