Tech Insights

Google Marketing Suite

Last updated May 19, 2025, generated by Sumble

What is Google Marketing Suite?

Google Marketing Suite (formerly Google Analytics 360 Suite and before that Google Analytics Premium) is a set of integrated advertising and analytics products that enable businesses to understand their customers and improve their marketing performance. It includes tools like Google Analytics for website and app analytics, Google Ads for online advertising, Google Tag Manager for managing website tags, Google Optimize for website A/B testing, Google Surveys for market research, and Google Data Studio (now Looker Studio) for data visualization and reporting. It is commonly used for tasks like tracking website traffic, measuring ad campaign effectiveness, personalizing user experiences, and generating marketing reports.

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What other technologies are related to Google Marketing Suite?

Google Marketing Suite Complementary Technologies

Google Analytics

Google Analytics provides detailed website analytics that complement Google Marketing Suite's advertising and optimization capabilities, allowing users to measure the effectiveness of their marketing campaigns.

mentioned alongside Google Marketing Suite in 0% (51) of relevant job posts