Google Marketing Suite (formerly Google Analytics 360 Suite and before that Google Analytics Premium) is a set of integrated advertising and analytics products that enable businesses to understand their customers and improve their marketing performance. It includes tools like Google Analytics for website and app analytics, Google Ads for online advertising, Google Tag Manager for managing website tags, Google Optimize for website A/B testing, Google Surveys for market research, and Google Data Studio (now Looker Studio) for data visualization and reporting. It is commonly used for tasks like tracking website traffic, measuring ad campaign effectiveness, personalizing user experiences, and generating marketing reports.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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