# Companies using Google Keyword Planner

We found 3,423 companies that use Google Keyword Planner. 1,879 of them name it in their own job posts, and the rest through employees' public profiles. Hiring for it is growing, with 781 job posts naming it from October 2025 to August 2026. Digital marketing teams are its most common home.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Google Keyword Planner in the most job posts?

IPG Mediabrands Thailand, Mason and Walter Learning are among the companies with the most job posts naming Google Keyword Planner. Walter Learning is the newest of the five companies in the table, with its first job post naming it in February 2024.

| Company | Job posts | Recent job post |
|---|---:|---|
| [IPG Mediabrands Thailand](https://sumble.com/orgs/ipg-mediabrands) | 66 | "Adept in using industry tools and resources such as AQX, CMV, GFK, GWI, SimilarWeb, Google Analytics, with basic planning skills on Meta, Tiktok and Google Keyword Planner." (Assistant Media Manager, Aug 27, 2026) |
| [Mason](https://sumble.com/orgs/mason-interactive) | 65 | "Demonstrable experience with keyword research tools such as Google Keyword Planner and SEMRush." (Performance Marketing Manager, Jul 5, 2025) |
| [Walter Learning](https://sumble.com/orgs/walter-learning) | 59 | "Vous maîtrisez les outils suivants : Google Analytics, Google Search Console, ahrefs/SEMRush, Google Keyword Planner et Excel (Google Data Studio serait un plus)" (seo manager f/h, Jun 3, 2025) |
| [KINESSO](https://sumble.com/orgs/kinesso) | 54 | "Experience with tools: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner." (Account Manager, Retail Media, Dec 16, 2025) |
| [Online Marketing Gurus](https://sumble.com/orgs/online-marketing-gurus) | 36 | "…Analytics & Google Tag Manager, SEMRush, Search Console / Webmaster Tools, AHRefs, Google Keyword Planner, etc" (seo consultant - philippines, Jun 22, 2026) |

## Is hiring for Google Keyword Planner growing?

A larger share of job posts mentioned Google Keyword Planner from June to August 2026 than from March to May: 0.40 in every 10,000 job posts, up from 0.36. From October to December 2025 it was 0.47.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 66 | 1,413,673 | 0.47 |
| Nov 2025 | 76 | 1,822,119 | 0.42 |
| Dec 2025 | 69 | 1,236,103 | 0.56 |
| Jan 2026 | 74 | 1,828,002 | 0.40 |
| Feb 2026 | 79 | 1,856,647 | 0.43 |
| Mar 2026 | 66 | 1,850,711 | 0.36 |
| Apr 2026 | 57 | 1,728,886 | 0.33 |
| May 2026 | 73 | 1,821,509 | 0.40 |
| Jun 2026 | 69 | 1,909,496 | 0.36 |
| Jul 2026 | 76 | 1,815,180 | 0.42 |
| Aug 2026 | 76 | 1,835,698 | 0.41 |

## How many companies named Google Keyword Planner in a job post for the first time in recent months?

Google Keyword Planner showed up in job posts at 99 companies for the first time from June to August 2026, and 73 in the three months before. Over the 11 months from October 2025, 309 companies posted their first job naming it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 73 |
| June to August 2026 | 99 |
| October 2025 to August 2026 | 309 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Google Keyword Planner?

1,879 of the 3,423 companies name Google Keyword Planner in their own job posts. The other 1,544 show up because employees list it on their profiles. 76 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Google Keyword Planner | 1,879 | 55% |
| Employees' profiles list Google Keyword Planner | 1,544 | 45% |

## What size are the companies that use Google Keyword Planner?

Companies with fewer than 50 employees are 2.1 times as common among Google Keyword Planner users as on the typical tech page. The second-largest group is companies with 50 to 999 employees, at 37%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 46% | 22% |
| 50 to 999 | 37% | 38% |
| 1,000 to 5,000 | 8.9% | 17% |
| Over 5,000 | 8.7% | 23% |

## Where are Google Keyword Planner companies based?

Google Keyword Planner companies are spread across 87 countries and territories. India leads with 32%, then the United States with 27%. Germany is less common than usual, at 2.4% against 4.4% on the typical tech page.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| India | 1,040 | 32% | 6.9% |
| United States | 863 | 27% | 43% |
| United Kingdom | 198 | 6.2% | 6.4% |
| Canada | 112 | 3.5% | 3.6% |
| Pakistan | 93 | 2.9% | 0.43% |
| Germany | 77 | 2.4% | 4.4% |

## Which teams work with Google Keyword Planner?

The teams named most often in Google Keyword Planner job posts are digital marketing, marketing and SEO. Dynamic marketing and content teams follow.

| Team | Companies |
|---|---:|
| Digital marketing | 105 |
| Marketing | 82 |
| SEO | 63 |
| Dynamic marketing | 12 |
| Content | 10 |
| Growth | 9 |

## Which roles mention Google Keyword Planner most?

SEO is the role behind 45% of the job posts that mention Google Keyword Planner. Content Creator is second, at 14%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| SEO | 45% | 355 | 92 | 107 |
| Content Creator | 14% | 110 | 31 | 13 |
| Digital Marketing | 13% | 98 | 23 | 26 |
| Performance Marketing | 10% | 78 | 8 | 28 |
| Marketing | 1.8% | 14 | 5 | 4 |
| Content Marketing | 1% | 8 | 2 | 4 |

## Which companies started naming Google Keyword Planner in job posts recently?

From April to August 2026, 63 companies with 50 or more employees posted their first job naming Google Keyword Planner: 49 commercial, 5 mid-market and 9 enterprise. AP Guru and CodeAce IT Solutions LLP lead the new commercial companies, with 5 job posts each from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [AP Guru](https://sumble.com/orgs/apguru) | 5 |
| Commercial | [CodeAce IT Solutions LLP](https://sumble.com/orgs/codeace) | 5 |
| Commercial | [Saatchi & Saatchi Canada](https://sumble.com/orgs/saatchi-saatchi-canada) | 4 |
| Commercial | [Barcode Entertainment : Strategic Brand Solutions](https://sumble.com/orgs/barcode-entertainment-strategic-brand-solution) | 3 |
| Commercial | [DLG (Digital Luxury Group)](https://sumble.com/orgs/digital-luxury-group-dlg) | 3 |
| Mid-market | [Free People](https://sumble.com/orgs/free-people) | 1 |
| Mid-market | [Sovos](https://sumble.com/orgs/sovos) | 1 |
| Mid-market | [Brigade Group](https://sumble.com/orgs/brigadegroup) | 1 |
| Mid-market | [Fpt Telecom](https://sumble.com/orgs/fpt-telecom) | 1 |
| Mid-market | [Omie](https://sumble.com/orgs/omie) | 1 |
| Enterprise | [WPP Media](https://sumble.com/orgs/wpp-media) | 3 |
| Enterprise | [Haleon](https://sumble.com/orgs/haleon) | 3 |
| Enterprise | [eClerx](https://sumble.com/orgs/eclerx) | 3 |
| Enterprise | [AstraZeneca](https://sumble.com/orgs/astrazeneca) | 2 |
| Enterprise | [PwC India](https://sumble.com/orgs/pwc-india) | 2 |

Companies that named Google Keyword Planner in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Google Keyword Planner companies use?

Compared with companies of the same size, Google Keyword Planner companies stand out for using Ubersuggest and WPBakery. Among the tools listed here, SEMrush is the most widely used, at 84% of Google Keyword Planner companies.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Ubersuggest | 198 | 12% | 0.09% | 126 times |
| WPBakery | 89 | 5.3% | 0.11% | 48 times |
| Moz | 593 | 35% | 0.99% | 36 times |
| Ahrefs | 1,138 | 68% | 2.4% | 28 times |
| Screaming Frog | 599 | 36% | 1.3% | 27 times |
| YouTube Ads | 92 | 5.5% | 0.27% | 21 times |
| SEMrush | 1,411 | 84% | 4.1% | 20 times |
| Google Search Console | 1,227 | 73% | 3.9% | 19 times |

Shares are out of the 1,683 companies whose job posts name Google Keyword Planner, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.