What is Funnels?

In the context of marketing and sales, a funnel is a visual representation of the customer journey, from initial awareness to eventual conversion (e.g., a purchase). It maps the different stages a potential customer goes through, such as awareness, interest, decision, and action. Businesses use funnels to understand customer behavior, identify bottlenecks where potential customers drop off, and optimize their processes to improve conversion rates. They are commonly used in sales, marketing, and product development to track and improve user acquisition and retention.