Forecasting is the process of making predictions based on past and present data and trends. It's commonly used in business to predict sales, demand, and resource needs; in finance to predict market behavior; in meteorology to predict weather; and in many other fields to anticipate future events and make informed decisions.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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