What is Facebook/Meta Ads?

Facebook/Meta Ads is an advertising platform that allows businesses to create and display advertisements to users on Facebook, Instagram, Messenger, and other platforms within the Meta network. It's commonly used for targeted advertising based on demographics, interests, behaviors, and location, to reach specific audiences for brand awareness, lead generation, sales, and other marketing objectives. Businesses can create various ad formats, set budgets, and track the performance of their campaigns through detailed analytics.