eye-tracking Insights

What is eye-tracking?

Eye-tracking is a technology that measures eye positions and eye movement. It is used in a variety of applications, including usability testing, marketing research, gaming, and medical diagnostics, to understand where people are looking and how their gaze patterns change over time.

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What other technologies are related to eye-tracking?

eye-tracking Competitor Technologies

EEG

EEG (Electroencephalography) measures brain activity and can be used to infer cognitive states and attention, similar to eye-tracking, making it a competitor for certain applications.

mentioned alongside eye-tracking in 5% (346) of relevant job posts

fNIRS

fNIRS (functional near-infrared spectroscopy) is a neuroimaging technique that measures brain activity through changes in blood flow. Like eye-tracking, it can be used to assess cognitive processes, representing a competitor in some contexts.

mentioned alongside eye-tracking in 10% (56) of relevant job posts

fMRI

fMRI (functional Magnetic Resonance Imaging) measures brain activity by detecting changes associated with blood flow. It offers an alternative way to study cognitive processes and attention, serving as a competitor to eye-tracking, although with different strengths and weaknesses.

mentioned alongside eye-tracking in 4% (90) of relevant job posts

eye-tracking Complementary Technologies

Virtual Reality

Virtual Reality (VR) provides controlled environments where eye-tracking can be used to analyze user behavior and interaction, making them strongly complementary. Eye-tracking in VR allows researchers and developers to understand how users engage with virtual content.

mentioned alongside eye-tracking in 1% (58) of relevant job posts