What is Evergage?

Evergage, now part of Salesforce Interaction Studio, is a real-time personalization platform. It's designed to help businesses deliver individualized experiences across channels, including websites, mobile apps, email, and in-store. Evergage uses behavioral data and machine learning to understand customer preferences and behaviors, then automatically delivers tailored content, offers, and recommendations to each individual. Common uses include personalizing website content based on user behavior, triggering personalized email campaigns based on in-app activity, and delivering tailored offers in real-time.