What is eTemptation?

eTemptation is a term that appears to be primarily used within the context of SAP's retail solutions. It refers to functionalities related to customer loyalty programs and personalized offers. The 'e' prefix typically denotes electronic or online aspects. Therefore, eTemptation likely involves managing customer incentives, rewards, and targeted promotions through digital channels such as online stores, mobile apps, or email marketing, aiming to entice customers to make purchases and foster brand loyalty. Exact usage and features would depend on the specific SAP retail implementation.