EMX, which may refer to a variety of technologies depending on the context, most commonly refers to 'Engine Media Exchange'. It is a sell-side platform (SSP) that enables publishers to manage and optimize their advertising inventory, connecting them with various demand sources like ad exchanges and DSPs (Demand-Side Platforms) to maximize revenue. Other uses of the acronym EMX depend on the industry, for example, it can refer to Electronic Multiplexers in telecom or other engineering concepts.
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