email marketing platforms
What is email marketing platforms?
Email marketing platforms are software solutions that enable businesses to design, send, and track email campaigns to a large audience. They typically offer features such as email template creation, list management, segmentation, automation, A/B testing, and reporting on key metrics like open rates, click-through rates, and conversions. They are commonly used to nurture leads, promote products or services, share news and updates, and build customer relationships.
Which job functions mention email marketing platforms?
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