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email marketing automation

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**email marketing automation**

What is email marketing automation?

Email marketing automation refers to the use of software platforms and tools to automate email marketing tasks. This includes segmenting audiences, sending targeted email campaigns based on specific triggers and schedules, personalizing email content, and tracking campaign performance. Common uses include nurturing leads, onboarding new customers, promoting products/services, and re-engaging existing customers to improve customer relationships and drive sales.

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