What is eCRM?

eCRM stands for electronic Customer Relationship Management. It refers to the use of digital channels and technologies to manage and improve customer relationships. This includes collecting and analyzing customer data from various online and offline sources (e.g., websites, email, social media, in-store interactions) to gain insights into customer behavior, preferences, and needs. eCRM systems are commonly used to personalize marketing campaigns, improve customer service, automate sales processes, and ultimately enhance customer satisfaction and loyalty.