What is DMADV?

DMADV (Define, Measure, Analyze, Design, Verify) is a data-driven quality strategy for designing new products or processes, or improving existing ones, aiming for Six Sigma quality levels. It's commonly used when existing processes don't meet customer needs or Six Sigma targets and a new process needs to be developed. The steps include: Define the project goals and customer deliverables, Measure critical-to-quality (CTQ) characteristics, Analyze to develop design alternatives, Design the optimal solution, and Verify the design performance and implement the new process.