Demand Gen Insights

What is Demand Gen?

Demand generation (Demand Gen) is a focused marketing effort to create awareness and interest in a company's products or services. It uses various marketing tactics to drive leads and build a sales pipeline, ultimately aiming to convert prospects into paying customers. Common demand gen strategies include content marketing, SEO, social media marketing, email marketing, events, and paid advertising.

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What other technologies are related to Demand Gen?

Demand Gen Competitor Technologies

Performance Max

Performance Max is an automated campaign type in Google Ads that uses machine learning to optimize across all Google Ads channels, including YouTube, Display, Search, Discover, Gmail, and Maps. It competes with Demand Gen as both aim to acquire customers.

mentioned alongside Demand Gen in 11% (120) of relevant job posts

PMAX

PMAX is shorthand for Performance Max and therefore is a competitor.

mentioned alongside Demand Gen in 5% (54) of relevant job posts

Demand Gen Complementary Technologies

YouTube

YouTube is a key channel where Demand Gen campaigns run. Therefore, it complements Demand Gen.

mentioned alongside Demand Gen in 0% (94) of relevant job posts

Google Ads

Demand Gen is a type of campaign that runs within the Google Ads platform. Thus, Google Ads is a complementary platform.

mentioned alongside Demand Gen in 0% (126) of relevant job posts

Google Analytics

Google Analytics can be used to track the performance of Demand Gen campaigns, providing valuable insights for optimization. Therefore, it's a complementary tool.

mentioned alongside Demand Gen in 0% (58) of relevant job posts