Tech Insights

DCRM

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What is DCRM?

DCRM most likely refers to Decentralized Customer Relationship Management. This is a CRM system that leverages blockchain technology and decentralized networks to manage customer data. The goal is to provide enhanced security, transparency, and control over data for both businesses and customers, contrasting with traditional centralized CRM systems. In practice, a DCRM could be implemented using distributed ledger technology (DLT) to record customer interactions and data updates securely and transparently. It aims to reduce reliance on a single point of failure and give customers more control over their personal information. Typical uses include secure data sharing, improved data privacy, and enhanced customer trust.

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