What is Database Activity Monitoring (DAM)?

Database Activity Monitoring (DAM) is a technology used to monitor and audit database activity in real-time. It helps organizations track user actions, identify suspicious behavior, and enforce security policies. DAM solutions typically capture SQL queries, user logins, data modifications, and other database events, providing valuable insights for security, compliance, and performance optimization. The technology is commonly used for regulatory compliance (e.g., PCI DSS, HIPAA), detecting insider threats, and preventing data breaches.