Data virtualization is a data integration approach that creates a unified, logical view of data from disparate sources without physically moving or copying the data. It provides real-time access to data, regardless of its format, location, or structure. It is commonly used for reporting, analytics, and application development to simplify data access, improve data governance, and reduce data replication costs.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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