Data profiling is the process of examining data available in an existing data source (e.g. a database or a file) and collecting statistics and informative summaries about that data. The purpose of these exercises is to discover the true content, structure and quality of the data in order to assess if it can be used for a specific purpose. Data profiling is commonly used to improve data quality, discover data relationships, assess risks in data integration projects, and for metadata management.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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