CX typically refers to Customer Experience. It encompasses a customer's holistic perception of their experience with a business or brand. This includes every interaction, from initial awareness to becoming a loyal customer. Businesses use CX strategies to improve customer satisfaction, loyalty, and advocacy by optimizing various touchpoints like website navigation, customer service interactions, and product usability. Ultimately, CX aims to create positive and memorable experiences that differentiate a brand and drive business growth. Measuring and analyzing customer feedback is a crucial part of CX management.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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